Module 1: Understanding and Planning for Your Ideal Client
Knowing your ideal client and preparing content for them are two very different things. You can’t possibly plan content for your ideal clients if you don't really know them, right? In Module 1, we will take a look at how to understand and learn more about your ideal client.
Some of us have more than one ideal client, and that's okay! I will walk you through the process of creating an Ideal Client Profile (ICP), as I like to call it. This profile will guide you when writing copy and creating a visually appealing website that speaks to your ideal clients.
Download the workbook for Module 1 below, watch the video, and check in with the Course Community this week. The prompt for the Course Community Slack channel is below, but I suggest going through the workbook content first!
As always, if you have any questions about this module or anything else related to the course, please contact me. I'll be happy to respond to your message within 24 hours on weekdays.
Module 1 Workbook
In this module, we’re going to discuss our ideal clients and how to plan website content that appeals to them. I'll walk you through the process of creating an Ideal Client Profile (ICP) and how to find out more information about your ideal client so you can feel confident that your content will resonate with them.
Let's get started, shall we?
Video Lesson
Course Community
The topic for this week's Community chat is to answer the questions:
Who is your ideal client? Do you have more than one? How are you going to research the information you need to continue to build your Ideal Client Profile (ICP)?
If you haven’t yet, please join our course Slack group. This is a great place to ask questions, share your progress, offer feedback and meet others in the course. I'll also be sharing motivation and resources there a couple of times a week, so make sure you join. It's free to set up a Slack account. Simply use the invitation I sent to your inbox or click one of the links here!
Course Community
The topic for this week's Community chat is to answer the questions:
Who is your ideal client? Do you have more than one? How are you going to research the information you need to continue to build your Ideal Client Profile (ICP)?
If you haven’t yet, please join our course Slack group. This is a great place to ask questions, share your progress, offer feedback and meet others in the course. I'll also be sharing motivation and resources there a couple of times a week, so make sure you join. It's free to set up a Slack account. Simply use the invitation I sent to your inbox or click one of the links here!
Monthly Office Hours
In this course, we will have monthly Office Hours (Q&A calls) for you to ask me questions and get direct feedback. You can find more information and the links to join these monthly calls on the Office Hours page. Please note that due to the nature of office hours, these calls are not recorded.
Just like the rest of the course materials, you will have access to Office Hours for 6 months. If you cannot make it to the times listed, please email me your questions!
Monthly Office Hours
In this course, we will have monthly Office Hours (Q&A calls) for you to ask me questions and get direct feedback. You can find more information and the links to join these monthly calls on the Office Hours page. Please note that due to the nature of office hours, these calls are not recorded.
Just like the rest of the course materials, you will have access to Office Hours for 6 months. If you cannot make it to the times listed, please email me your questions!